If you want your website visitors to stay longer and explore your site, it’s important that they can find what they’re looking for easily. A simple layout with easily-digestible information is key.
Consumers will be more likely to find and purchase products and services if they find them within a few clicks rather than scrolling endlessly through page after page of content.
In order to yield a conversion, a business needs to have a website that is easy for consumers to navigate. There are three main ways in which a consumer can convert on your site: by filling out a form, calling your business, or shopping on the site.
SEO / Online Visibility
Google is always making changes in search engine optimization (SEO) in order to keep up with the growing online world. If you’re not keeping up with these changes, it could lead to a decrease in your search engine rankings.
Performance & Security
There are many things to think about when creating a website, but one of the most important factors in making your site perform well is how optimized it is for performance. This includes factors such as CDNs and image optimization.
Technical WP Assessment
WordPress is an amazing platform for building websites. It has many features to make it easy to publish your content, manage your website, and make it secure. But there are some things you should be aware of. For example, if WordPress isn’t configured properly, or your plugins are outdated, it may be vulnerable to security risks and performance issues.
Web accessibility is a broad term that can include a number of things. It includes making sure the website has well-defined links, clear text formatting, and easy to find contact information. It also includes providing alternative text for images and videos so that people with hearing or vision disabilities can still understand your business.
Content Format & Copy
The internet is a vast place and for your website to really stand out you need to have well written, well formatted content that is also SEO friendly. Having a clear target audience in mind will help you write copy that speaks directly to them.
Your website is the cornerstone of your business. It is how potential clients and customers will find you and decide if they want to do business with you. It’s imperative your website is compliant with the various laws, rules, and regulations in order to protect your business from penalties such as fines or lawsuits.